Notes

Three citrus slices are shown in the dark glowing in red, yellow, and green.

Discover the Magic of Color and Flavor.

It’s no secret that making color and flavor is a highly specialized science. But, it’s also a very delicate creative art. An art that our chemists have mastered to bring you appetizing colors and appealing flavors. It’s the unexplainable magic we create for many successful products.

Let us make some magic happen for you. Consult Kohnstamm the next time you have a color or flavor decision to make. We’ve been solving product problems, scientifically and artfully, for over 125 years. That’s why we know your panel will see and taste the difference.

H. Kohnstamm & Co., Inc.,

Established 1851

Reliability and creativity are promoted in this Kohnstamm ad. Kohnstamm claims in the ad that it has been solving product problems for over 125 years, likely to convey to manufacturers that it is reliable. Creativity is shown in the text with words like “creative art,” and in the visuals, where citrus fruits are shown glowing.

While most Kohnstamm ads I’ve seen advertised either color or flavor, this one is unique in that it advertised both. This is also the first ad I’ve seen that includes how long Kohnstamm has been around (i.e. since 1851).

Christy Lam