Notes

A variety of fresh meat, fruits, and vegetables are displayed with a red farm behind them in the distance.

Come harvest our fertile imagination.

Use our imagination, experience and extensive product resources to help develop the unique flavors and textures that make your customers hungry for more.

We provide a complete package that serves your specific product-development needs. A package that commands the technology to solve almost any food problem. Quickly. Economically. Expertly.

For years you’ve known us for starches that provide texture, body, smoothness, clarity, and mouthfeel.

But that’s just the start. Because we also bring you all kinds of food ingredients, such as cheese powders, tomato replacers and our unique dry fruit and vegetable WONF’s (with other natural flavors).

A variety of meat and savory flavors and seasonings—cheese, butter, tomato, meat, barbecue, and many more—for all types of snakcs and prepared foods.

With National, you get all kinds of help, too. Including a total commitment to you and your products. All the skills, science, and creativity at our command. Plus the experience and technical help you’d expect from a total supplier.

Bridgewater, N.J.

FOOD PRODUCTS DIVISION

Instead of advertising a product, the National Starch and Chemical Corporation is advertising its services, specifically, the ability to create desirable flavors and textures for any company. The company promotes that it can create any food solution economically and efficiently, no doubt trying to appeal to other companies

This ad is the only one I’ve seen so far among the company’s ads that doesn’t depict a person in its imagery. Instead, fresh meat and produce are shown. I am curious why this one is an exception.

I wonder how the tomato replacers mentioned actually work. I also wonder what other natural flavors are added to the company’s dried fruits and vegetables.

Christy Lam