Notes

A woman with blond hair is behind a bare-chested man. She is placing her hand on his left shoulder.

BODY BY DOW CORNING

As men and women have become more attentive of their bodies, they have become more demanding of personal care products.

They are not asking simply for better products, they are asking for entirely new categories of products.

Dow Corning silicones can help you meet those demands.

In daily care, they enhance the performance of cosmetic products. On the skin, they soften, provide lubricity, and improve cosmetic feel. On the hair, they increase manageability and luster. Under the arm, they aid antiperspirant effectiveness without stain, sting, or stickiness.

And in virtually all applications, they are safe and compatible with other product ingredients.

Dow Corning silicones may be just what you are looking for to formulate products that are just what your customers are looking for.

To learn more about Dow Corning silicones in personal care products, send for our Body brochure. Write: Dow Corning Corporation, Dept. D-1025, Midland, MI 48640.

“Dow Corning” is a registered trademark of Dow Corning Corporation.

Copyright Dow Corning Corporation 1961.

Effectiveness is promoted this ad. Dow Corning silicones can be used on the skin, hair, and under the arm, and provide various functions. They are also described to be compatibile with other product ingredients.

Safety is promoted in this ad as well, as Dow Corning silicones are described to be safe in all applications. This was surprising to me, as a good number of ads I’ve seen in this journal hardly talk about safety in their product promotion.

What’s particularly interesting is the mentioning of “new categories of products” being desired. I wonder if emphasis on self-care was really prominent at the time.

Christy Lam