Notes

Various blocks of cheese on a scale.

BEATRICE…YOUR SINGLE SOURCE FOR SPRAY-DRIED CHEESES

Cheeses from cheddar to limburger are spray-dried by Beatrice…plus hundreds of blends and flavors to meet almost every formulation. We even offer cheese substitutes. Multiple spray-dry and blending facilities are ready with the latest techniques and over 35 years of experience to give you what you need for your food systems. Call or write Beatrice Foods Co. Special Products, 156 W. Grand, Beloit, WI 53511. TELEX 26-0025, or Dial 608-365-5561.

SPECIAL PRODUCTS

BEATRICE FOODS CO

Efficiency is mainly promoted in this ad because Beatrice Foods Co is essentially claiming they can source any spray-dried cheeses that companies need.

The concept of spray-dried cheeses stood out to me because I wasn’t aware such products existed. What I found particularly perplexing was the cheese substitutes mentioned in the ad. I wondered what cheese substitutes the company was using and their health implications.

Christy Lam