Notes

A clear glass has a woman with blond hair depicted in it. The rest of the clear glasses have sculpted models depicted in them. In the background is the Earth and the starry sky.

Be the fairest of them all.

Dow Corning can make yours more than just another pretty skin care product.

Lotions, creams, and sun care products containing Dow Corning silicones really stand out from the rest. That’s because they lubricate and soften dry skin without feeling oily or sticky. And they provide extra smoothness, while protecting skin from irritation.

But Dow Corning gives you more than just high-performance silicones. We provide you with news of the latest breakthroughs in silicone technology to help you differentiate your products even further. We also offer additional technical resources, including informative health and environmental services.

We’re the industry leader with over 40 years of experience. Work with our products to make a very real difference in your products. 

Write Dow Corning Corporation, Dept. G4032, P.O. Box 0994, Midland, MI 48640-0994.

Dow Corning Silicones. Your Unique Marketing Proposition.

Dow Corning is a registered trademark of Dow Corning Corporation.

Effectiveness and expertise are primarily promoted in this ad. Dow Corning silicones are described in a variety of products to be able to lubricate/soften dry skin, provide extra smoothness, and protect the skin from irritation. The many uses demonstrate Dow Corning silicones’ effectiveness. News of latest silicone technology breakthroughs and technical support are offered by Dow Corning, which also has 40 years of experience. They likely included these details in this ad to demonstrate their expertise.

What’s interesting is the ad’s big emphasis on the silicones being different from the rest. This is evidenced by words such as “stand out from the rest,” as well as in the ad’s visual. Only one human woman is shown next to the other non-human sculptures. Perhaps this is intentional to convey that Dow Corning silicones can bring companies’ products to life.

Like the previous Dow Corning ad in this journal, a woman is depicted.

Christy Lam