Notes

[transcription]

# New… from SIFTO

## Bakery 

## Cannery 

## Dairy 

## Meat Processing 

## Cereal Processing 

EVAPURE FG

evaporated granulated food grade salt 

Now you can get an extremely pure granulated salt produced under strict quality control procedures expressly for the food industry. EVAPURE FG is evaporated, dried, screened and quality control tested before being packaged in 50 or 80-pound moisture resistant bags. It gives you sodium chloride at 99.85% +- 0.05% on a dry basis. Moisture is nil. Fineness modulus is 2.91. TCP added at customer request to inhibit caking. Call for complete technical data. 

Buy direct – from a source that mines, processes, packages and delivers to you. Buy from SIFTO. 

Chicago, Cincinnati, Dubuque, East St. Louis, Milwaukee and Lake Point (Utah). 

[alt text]

A drawn image of a man holding a Sifto Salt bag, with the words ‘EVAPURE FG evaporated food grade salt’. Behind him is a sketch of the United States. In the bottom right hand corner of the advertisement, there is another sketch of the same man holding a Sifto Salt bag and a pickaxe with the label ‘SIFTO Sam’. 

[additional notes]

This advertisement emphasizes patriotism and quality control. There is a lot of technical jargon in the ad as opposed to other ads in which they put more marketing value into it. The words ‘buy direct’ highlight the importance of American production and consumerism as opposed to out-sourcing internationally. I wonder if SIFTO Sam is a nod to Uncle Sam? 

(Serena Goeriz)