Notes

[transcription]

# PURE-GEL Food Starch, a better way to make your creation 

## gel

PURE-GEL modified food starch is a better way to thicken your canned foods, frozen foods, soups, sauces, gravies, and fruit-pie creations. 

PURE-GEL made from common dent corn, offers you heat, shear and acid stability as well as excellen freeze-thaw performance – just liike waxy corn starches. 

Yet, because dent corn is more abundant, PURE-GEL costs you significantly less. And that makes it better too. 

For more information, call TOLL FREE 1-800-448-4472 for our new PURE-GEL Sample Pack. Or write Grain Processing Corporation. 

[alt. text]

A picture of a fork carrying what appears to be cherries and pie. In the bottom left corner there is a picture of cherry pie.

[additional notes]

The advertisement’s emphasis on the word ‘better’ is an avenue to establish PURE-GEL’s superiority to other companies. GPC tends to emphasize this in their advertisements from 1994. The economic value of PURE-GEL is also highlighted. 

(Serena Goeriz)