Notes

[transcription]

# To built products towering above your competition, team up with the flavor engineers

## Flavor Engineering is how Firmenich combines unequalled creativity with application expertise provide flavor performance where it counts in your products. Teaming up with Firmenich guarantees your product will tower above the competition. 

## Firmenich. The Flavor Engineers.

[alt text]

An image of a towering bottle labeled ‘Firmenich Natural citrus flavors’, in front of a skyline with the sun and mountains. 

[additional notes]

This advertisement emphasizes Firmenich’s expertise and creativity. There is also a highlight of competitive nature. This advertisement aligns with many values important to Food Technology in 1983, such as innovative thinking, long-standing expertise, and better qualities than the competitors. The image of the large citrus flavors bottle could be a metaphor for how much higher Firmenich can take you in comparison with other food flavor engineers, hence the use of ‘towering’ in the title. 

(Serena Goeriz)