Notes

[transcription]

# We just took performance hydrocolloids to great new lengths. 

## Measure us up for your application. Call 800-343-8324.

The cost/performance ratio has always been the true measure of food ingredients. And, while hydrocolloids like guar, locust bean and xanthan gums have had their place, we’d always suspected that they had much more potential. Turns out we were right! 

Using innovative product design and processing techniques we’ve developed a line of hydrocolloids and systems that offer far batter performance characteristics.

Interested in instant applications? Try our fast hydrating products. Looking for a more economical way to achieve the stabilizing and body enhancing attributes of traditional hydrocolloids? Look no further. For baked goods, spreads, soups, sauces, desserts, beverages, even pet foods, our new products and systems offer you more flexibility, control, and cost-efficiency. 

And that’s not the half of it. Call our Tech Service Hotline, 800-343-8324, and tell us what your needs are. We’ll send you a customized Performance Hyydrocolloid Information Kit so you can see just how well our JAGUAR and RHODIGUM Systems measure up for your application. Rhône-Poulenc Food Ingredients, CN 7500, Cranbury, NJ 08512-7500. 

[alt text]

An image of a measuring tape stretched in a long, winding, zig-zag motion. 

[additional notes]

This ad emphasizes cost efficiency, flexibility, and consumer control. There is a highlight on the cost/performance ratio. Health factors are not mentioned, as is usual in food technology ads from 1994. The measuring tape image serves to allude to new lengths consumers can go with Rhône-Poulenc’s processing techniques and product design. 

(Serena Goeriz)