Notes

[transcription]

# We’ve Got Pumpkin! 

## New! Pumpkin Flakes! 

What? Pumpkin available year ‘round? Yes!  Confoco, Inc. has done it again, offering Dried Pumpkin Purée. This unique, 100% natural Low Moisture product has many cost advantages over canned and frozen, including labor, freight, storage, and handling. Pumplin Flakes, high in beta carotene (pro Vitamin A), are used in pies, dry mixes, baked goods, or nutraceuticals. Let Vacu-dry show you the savings along with its other quality dried fruits. 

Sebastopol, CA 95473

[alt text]

An image of an animated pumpkin with eyes and a mouth looking surprised at an smiling animated pile of pumpkin flakes that also has a eyes and mouth. 

[additional notes]

This ad emphasizes the financial advantages of their product. Health advantages are also mentioned with beta carotene, which differs from other Food Technology ads from 1994. There is less emphasis on the quality and longevity of the company and product. The picture combined with the caption conveys that seasonal food being available throughout the year was a foreign concept in 1994 and food techology companies who offered this were to be coveted. 

(Serena Goeriz)