Notes

The image shows a banana with a bite taken out of it and its peel peeled back in an ice cream cone. 

It’s the special way our new imitation banana flavor is synthesized that makes it taste so like the real thing that it can be used to enhance the flavor of natural banana purees. What it does is add a fresh flavor nuance.

In contrast with purees, our imitation flavor tastes like natural banana rather than the cooked product. This new Givaudan flavor is noteworthy for other properties too: It's more stable than a puree of the natural product. Also, because it’s more versatile, it can be used in a greater variety of foods. On top of that, it's economical. 

Givaudan Imitation Banana Flavor is available in three forms: liquid, emulsion and powder. Carefully tested by the Givaudan Flavor Kitchen, it’s recommended for use in a variety of foods: ice creams, ice pops, finished icings and frostings, cake, and pudding mixes and fondants. 

Prove yourself that Givaudan’s imitation flavor tastes like Banana at the peak of its flavor… For samples, technical data and prices, write today

Givaudan’s new imitation banana flavor is recommended for use in a variety of foods varying from ice cream to pudding mixes

This advertisement stood out to me because I remember being so shocked a few years ago that bananas flavoring is based on the extinct banana and that is why it tastes so different to the real bananas that we eat today. I don’t know for sure if this is a myth or not. This advertisement highlights that this product is economical and available in multiple forms like liquid and powder so that it can be used in a wide variety of foods.