Notes

Image includes a women and a scientist in a labratory and the women has a crystal bowl. 

Dow’s no-guesswork Chelation Support makes spoilage prevention easier. 

In food processing, trace metal ion contamination in process water or in the product can result in breakdown of flavor, color, clarity, and vitamin content. Versene* NA and Versene CA chelating agents from Dow have been used for years to eliminate these and other contamination symptoms in approved food uses, and to generally prolong product shelf life. Other Versene products may be used in indirect food applicaitons. 

But anything you use a chelating agent, determing exactly what type and amount to use in a problem. Now the new Dow Chelation Support Program gives you the tools you need to make quick, accurate chelation decisions. So you get better product stability in less time.

Analytical Service

The METAL SIGNATURE Analytical Service will computer-analyze a sample of your process water or product and tell you which Versene chelating agent to use – and how much – to control your metal ion contamination symptoms. Best of all, we’ll do it quickly. 

Versene Sample Kit

Our convenient sample kit contains four-ounce bottles of each Versene chelating agent, so you can try different agents in different formulations and processes. If you run out, additional samples can be obtained quickly from Dow or your local distributor. 

Technical Literature and Assistance

The comprehensive Keys to Chelation manual contains information you need to use Versene chelating agents in your formulations. And, as with all of our products, Dow chemists and technical support personnel are available to help you. 

Request your Versene sample kit and your Metal Signature Analytical Service kit today by circling our number on hte reader service card or calling tollfree (800) 248-9160, in Michigan (800) 282-2822. Or call your local distributor. You’ll find we’re a lot mroe reliable than magic. 

This advertisment is for a chelation product. Chelation is something that I do not know much about. After looking it up I found out that chelation uses chelating agents that bind to metal ions that prevents these metals like iron or copper from catalyzing chemical reactions that spoil food or cause discoleration thus helping food have a longer shelf life. This advertisment highlights that this product has been used for years emphasizing their longevity. I also found it interesting that this product mentions the manual to use Versene chelating agents. This is something that I have noticed in multiple advertisments that they are promoting a book or manual about a product.