Notes

[alt text]

A cosmetics advertisement shows a stylized illustration of a woman’s arm and hand holding a strand of pearls against a dark background, emphasizing elegance and sheen. The ad promotes “Dew Pearl,” a natural pearl essence, associating the product with luminous, pearl-like effects used in cosmetics.

[transcription]

#…to provide the dramatic sheen of natural pearls

##KAKUHACHI
##NATURAL PEARL ESSENCE

Dew Pearl is organic, safe and stable. This natural material lends itself to the full range of cosmetic preparations . . . has excellent dispersion in aqueous, organic and other solutions. Unlike many synthetics, Dew Pearl will not fade or turn yellow . . . even when used in systems containing sulphur.

Dew Pearl is prepared in plate-like crystals. Simultaneous light reflection from layers of these crystals produces the rich, soft pearl-like tones so popular in nail enamels, hydrophilic and oleophilic cosmetics, transparent soaps and lotions.

Send for samples and literature.

Exclusive Distributor for the United States, Canada and Mexico

R.I.T.A. ORGANICS, INC.
Chicago, Illinois 60611
Division of R.I.T.A. CHEMICAL CORPORATION

[additional notes] - Violet Webber

Pearl essence is the silvery-white substance that occurs in the silvery scales of various fish and is used in making artificial pearls, lacquers, and plastics. This ad has a black background with white text, aside from the name Dew Pearl and R.I.T.A. Organics, Inc, which are in pink and make them stand out. The font of Dew Pearl is elegent and fits the theme of drama that the ad creates. The woman holding the pearls has clear white skin, a flowly sleeve, and painted nails. The pearls dangle off her fingertips, creating two loops. A larger pearl rests on the necklace against the side of her finger. The overall ad feels feminine and clean.