Notes

[alt text] 

bottom half of a woman’s face with her hand resting on what looks like a man’s shoulder. The man appears not to be wearing a shirt. 

[transcription] 

As men and women have become more attentive of their bodies, they have become more demanding of personal care products. 

They are not asking simply for better products, they are asking for entirely new categories of products. 

Dow Corning silicones can help you meet these demands. 

In daily care, they enhance the performance of cosmetic products. On the skin, they soften, provide lubricity, and improve cosmetic feel. On the hair, they increase manageability and luster. Under the arm, they aid antiperspirant effectiveness without stain, sting, or stickiness. 

And in virtually all applications, they are safe and compatible with other product ingredients. 

Dow Corning silicones may be just what you are looking for to formulate products that are just what our customers are looking for. 

To learn more about Dow Corning silicones in personal care products, send for our Body brochure. Write: Dow Corning Corporation, Dept. D-1025, Midland, MI 48640. 

[additional notes] 

What exactly is being advertised? The image feels very sexualized. 

Dow Corning was the result of a merger between Dow and Corning Glass in 1943, where they came together to create silicone products. 

Fun Fact: Neil Armstrong’s boots worn on the Moon were made from Dow Corning silicone rubber. 

(Chiara Benedetti)