Notes

[alt text] 

four hands pulling sections of a woman’s hair in each direction with different products. 

#lotions

#gels

#mousses

#glazes

[transcription] 

GAF puts the form in your sculpturing formulations. 

What forms must your hair sculpturing formulations take? Lotions? Mousses? Gels? Glazes? One of them? All of them? 

GAF has the ingredients you need to build the sculpturing products your customers want to ride the newest wave in hair styling. They’re all members of a brand new generation of hair care resins from GAF; by name: Copolymers 845, 958, and 937. 

They possess a wide range of substantivity and moisture receptivity that make for formulation flexibility in the lab, easy workability in the salon. Here’s body beautiful built-in… with little-to-no build-up. Less flaking, too. 

Copolymers 845 and 937 are in aqueous solution, while 958 is in ethanol. All together, they give you a remarkably broad base on which to build all your setting and conditioning products; sprays, lotions, gels, or foams. They work well in rinses, too, leaving hair silky, soft, and natural yet manageable. 

So stop tearing your hair out. Try our new line of copolymers in your lab. After all, checking first with GAF for products for cosmetics should be a matter of form, for no company has a broader range of hair-care resins! 

For technical data and samples, contact your local GAF representative or write GAF Corporation, Acetylene Chemicals Department, 1361 Alps Road, Wayne, NJ 07470. Telephone (201) 628-3000. 

[additional notes] 

Chiara Benedetti: 

I found it to be cool how each of the different uses was being shown in the advertisement. I was confused as to why the woman’s face appears to be painted white with heavy eyeliner or eye makeup.

GAF Chemical Corporation appears to be a subsidiary of GAF Corporation which is a large manufacturer of residential and commercial roofing products.