Notes

[alt text] 

Photograph of a man standing behind a woman, holding her and caressing her hair while she looks off to the side holding a rose up to her cheek. 

[transcription] 

# Now available, the most elegant touch of all. 

Enhancing smoothness and softness of hair and skin is a Witco specialty. Now, after a major plant expansion, we are pleased to announce that two of our most exotic products are again readily available. 

Emcol E-607L and Emcol E-607S – light-colored, low-irritation, powder-form cationics – provide elegance for some of the world’s finest cosmetics and toiletries. 

For example, when used in cationic, acid lotions and creams, Emcol E-607L imparts a velvety feel to the skin. It is suggested for formulations such as deodorants, after-shave preparations, anti-perspirants and moisturizers. 

In hair conditioners, Emcol E-607S makes hair softer and more manageable. And Emcol E-607S is a highly effective cationic emulsifier; its use in creams and lotions can be an enriching experience. 

Now that we can assure delivery, we suggest that you consider Emcol E-607L and Emcol E-607S for the most elegant touch of all. 

Witco Chemical Corporation, Organics Division

3230 Brookfield Street, Houston, Texas 77045

Witco Chemical

We can help you be a problem solver.

[additional notes] 

Chiara Benedetti:

There is no product in the image which drew me in, wondering what they were advertising since the headline also gave no information. Upon reading about the two products, I was a bit confused on the product type but found that they are most likely surfactants and emulsifiers with cationic properties. The ad focuses on the feel which I was intrigued by and who their target consumer is.