Notes

[alt text]

A photograph of a clown looking sadly into the camera, with a fresh manicure and holding a container of cream, as if it were about to apply the sustance. 

[transcription]

# Substitutes are a sad excuse for Dowicil 200 preservative. 

It’s downright sad how a fresh face can be ruined by cosmetics gone stale. There’s far less chance of that happening with proper use of DOWICIL 200 preservative. Effective at low concentrations, too? You bet. It’s two to eight times more effective than almost any other shelf preservative. This means pseudomonas and other microorganisms won’t be making your well-designed makeup old before its time. 

DOWICIL 200 is compatible with common formulation components also, including nonionic emulsifiers. And it has a favorable toxicity profile, supported by tox data, and is fully registered. (EPA-375 and an FDA Master File). 

Where else can you use DOWICIL 200? Glad you asked. Hand creams, face creams and hair dressing. Shaving products, suntan products, shampoos, dermatologicals and waterless hand cleansers. Surgical scrubs and topical steroid ointments, too. 

So come on. Help those who buy your cosmetics put on a happy face. Talk to your Dow representative soon. Designed Products Department, Midland, MI 48640. 

[additional notes]

GKB: noticing a repeating concern with compatibility with nonionic emulsifiers

Chiara Benedetti:

There were a few elements that drew my attention. Firstly, the image caught my eye with the clown. There is lots of color and emotions being displaced through the photograph. The clown’s makeup looks like it is running due to tears streaming down the face. I also immediately noticed the well-kept manicure. Secondly, was the company Dow Chemical U.S.A. In some of my previous advertisements they have been products of the Dow Chemical Company and its various subsidiaries.