Notes

[alt text] 

A sky-blue page with a black-and-white photograph of a smiling woman’s face, which has been covered in face cream that hasn’t been rubbed in. 

[transcription]

# The “modern day miracle” in this face cream was invented by Alexander Graham Bell. 

The people who created this face cream needed a unique emulsifier that (among other things) would hold water like Hoover Dam. 

Their answer? The telephone. 

They called Amerchol, where our technical service people came up with just the right solution: Amerchol L-101 multisterol extract, an emulsifier that not only held 4 times its weight of water, but increased the capacity of oil-in-water emulsifiers and gave the customer better processing, texture and stability. 

Little wonder so many people call Amerchol for creative solutions to cosmetic, toiletry and pharmaceutical problems. 

With us, communication works real miracles. 

Amerchol, a Unit of CPC International Inc., Amerchol Park, Edison, New Jersey 08817

[additional notes]

GKB: Amerchol L-101 is a lanolin or wool wax alcohol.

https://www.contactdermatitisinstitute.com/pdfs/allergens/Amerchol%20L101.pdf

Chiara Benedetti:

I was drawn to this from the simplicity of the image. At first look, I thought it might’ve been a sunscreen product but found out it is a face cream.