Notes

[transcription] 

# Van Dyk helps you take care of her day in the sun and her night on the town. 

You know Van Dyk for sunscreens. Our Escalol products are the world’s leaders, used in thousands of products. 

But if you think of us only for sunscreens, think again. Van Dyk produces dozens of other cosmetic specialities that are really special. Van Dyk innovations mix, blend, emulsify, moisturize, add emolliency, lubricate, bind, release – and lift hundreds of personal care products above the ordinary. Our specialities make them special. 

And we do a lot more. We offer you formulation assistance; ongoing research and development to continually create new and better answers to your needs; responsive, responsible technical service and advice; and advanced technology manufacturing and quality control. 

Do you know Van Dyk? Maybe it’s time to get reacquainted with everything we do. Because everything we do helps improve your products. Give a call today. 

## Sunscreens

Escalol 507 (actyl dimethyl PABA) is the most widely used sunscreen in the world. 

## Emollients

Ceraphyl esters provide smooth, silky feel in emulsions, lipsticks, makeup and hydroalchoholic products.

## Emulsifiers

Cerasynt triple-pressed stearate ester emulsifiers have many applications in anionic, nonionic, and cationic emulsion systems.

## Conditioners

Ceraphyl “quats” are effective substantive conditioners for skin and hair care products. Their properties include static reducation, humectancy, non-tacky emolliency, and improved wet and dry combability. 

Main and Williams Streets, Belleville, New Jersey 07109

[alt text] 

Two photographs of the same woman, as if they were back-to-back. On the left, the woman wears a blue bikini top with sunglasses and her hair up, and the right, she wears her hair down with a red long-sleeved top.

[additional notes] 

GKB: good list of “-abilities.”

combability = the ability to be combed.

Chiara Benedetti:

The juxtaposition of the image caught my attention, especially the way the woman is visually transformed between “day” and “night” versions presented in the ad. The ad heavily promotes the idea that these products are being created for us, which feels more like a marketing strategy rather than a genuine commitment to consumer needs.