Notes

[Alt Text]

Illustration of a scientist watering a large plant shaped like a medical caduceus. Behind him are large vitamin canisters. (Watering healthcare with vitamins) 

[Transcription]

Vitamins and Health Care

Vitamin nutrition is essential to human health. And at Roche, our position as the authority in vitamin nutrition is integral to our leading role as an international research-intensive health care company.

We don’t manufacture metals, audiotape, pesticides, or plastics. Vitamins are not a sideline with us. We’ve been responsible for many major vitamin breakthroughs since the beginning of vitamin synthesis. And we’re still in the forefront of vitamin science through our involvement in on-going nutrition research studies.

When our customers call on us, they tap into an extensive human health resource. And the value of that far surpasses the benefits of simple vitamin supply.

Roche Vitamins and Fine Chemicals
A division of Hoffman-La Roche Inc.

[Notes] 

Hannah Yang:

Narrative: our product will benefit the overall human health 

• caduceus-plant

• Resource, NOT supplier 

More focused than competitor chemicals 

• “We don’t manufacture metals, audiotape, pesticides…”

Emphasizing authority + expertise through historic experience