Notes

[alt text]

Vintage-style advertisement with aged-paper background. Headline is decorated with  Egyptian hieroglyphics. Shows a wrapped mummy seated upright. Small inset photograph of food products on a table.

[transcription]

# THERE’S MORE TO NATURAL PRESERVATION THAN A GOOD WRAPPER!

It’s an ancient idea. And a modern revolution.

Natural preservatives have a history of success. And now, Covi-ox® gives you a way to apply this time-proven principle to your food product.

Henkel Covi-ox Natural Mixed Tocopherols provide safe, effective, 100% natural antioxidant protection. So you can say goodbye to BHT or BHA, and hello to a “natural” label that they simply cannot deliver.

And you can do it with confidence. Covi-ox enjoys GRAS status, and indeed is the only approved natural fat-soluble antioxidant available today. Covi-ox also delivers the added benefit of exceptional processing tolerance. Even high heat won’t destroy this natural preservative’s effectiveness, so you can preserve before processing.

For applications in nuts, chocolates, cereals, beverages, snacks, meats, baked goods, fats and oils, only Covi-ox gives you such processing flexibility, and functional dependability.

Before you wrap up your product, find out more about the history of successes brought about through Henkel’s Natural Mixed Tocopherols. Call or write for your free Covi-ox information and application package.

Henkel Corporation
Fine Chemicals Division
5325 South Ninth Avenue
LaGrange, Illinois 60525-3602
Telex-ITT: 4330913 HNKC UI
Toll-Free: (800) 328-6199
In Illinois: (708) 579-6168
Fax: (708) 579-6152

[additional notes] 

GKB: I like “exceptional processing tolerance,” but what’s the benefit of preserving before processing?

Hannah Yang:

Preservation: ancient wisdom combined with modern science 

• Mummy visual - ancient Egyptians’ method of preservation (Now we can do more!) 

  Using the well-known fact that mummies did not preserve well to emphasize how their product supplements the existing market

• (True preservation comes with chemistry. 

Safety 

• highlights GRAS status 

• uses vocab like “safe,” “natural” 

Competition

• labeling product as something other competitors cannot deliver

• compared with BHT and BHA (synthetic preservatives) 

Technical reliability: fat-soluble, heat stable, processing flexibility