Notes

[alt text] 

Cartoon of two small bears grimacing, one saying “YUK!” and the other saying “EH?” to their bowls of food. A larger smiling bear is happy with their raised bowl of food, saying “Mmmm!” There is also a plate of chicken drumsticks set next to bottles labeled “KALSEC Herbalox Seasoning,” “KALSEC Vegetone,” and “KALSEC Aquaresins.” 

[transcription]

# The patented, natural way to bear down on rancidity and limited shelf life.

## HERBALOX SEASONING

Switching to natural ingredients like Herbalox Seasoning makes good sense. It inhibits oxidative rancidity as well, or better than, synthetic antioxidants. It extends shelf life, and helps you provide the natural ingredients more and more consumers are demanding.

It has proved very effective in retarding warmed-over flavor.

Consistent, heat-stable, easy-to-use, it helps protect delicate natural flavors and pigments in processed foods.

Retain more of your product’s original taste and color. Extend shelf life. Choose from the many Herbalox Seasoning formulations the one best suited to your processing requirements.

Contact Kalsec for our new technical data file, and a working sample of Herbalox® Seasoning. You can count on prompt response, and the help of an experienced product development staff eager to work with you.

Kalsec, Inc.
P.O. Box 511, Kalamazoo, MI 49005 USA
Phone: (616) 349-9711 • Telex 295181 • Fax: (616) 382-3060

Natural, as nature intended.
KALSEC inc.

Spice Oleoresins • Spice Aquaresins® • Liquid Custom Spice Blends • Essential Oils • HERBALOX® Seasoning • Hop Extracts • Vegetone® Natural Colorants

[additional notes] 

GKB: What is “warmed-over flavor?” It turns out that Herbalox Seasoning is a modified version of rosemary extract (see below). How differently can rosemary extract be modified to meet different “processing requirements?”  

According to a patent, “HERBALOX® Seasoning is a registered trademark of KALSEC®, Inc. HERBALOX® Seasoning 41-19-34 comprises a water soluble rosemary extract containing rosmarinic acid. HERBALOX® Seasoning Type HT-O comprises an oil soluble rosemary extract, with a portion of the volatile oils removed, and comprising carnosic acid and carnosol. HERBALOX® Seasoning 41.088319 comprises an oil soluble rosemary extract, with a portion of the volatile oils removed, and comprising carnosic acid and carnosol. HERBALOX® Seasoning QS is a rosemary extract formulation containing carnosic and carnosol that is dispersible in oil and dispersible in water. HERBALOX® Seasoning Type 25 is an oil soluble rosemary extract containing carnosic acid and carnosol.” (parag 0092)

Compositions and methods for enhancing the stability of foods, beverages, nutritional supplements and cosmetics (2010) US20100197812A1

https://patents.google.com/patent/US20100197812A1/en

Might be interesting to look at their other products, too, like oleoresins. 

Hannah Yang:

Natural vs. Artificial 

• emphasize product’s effectiveness of reducing oxidation through humorous cartoon reactions. 

• Highlight society’s emhasis on “Natural ingredients” at the time – coincide with diet trends (Phrases like “natural ingredients,” “as nature intended,” and “bear down on rancidity” associating “natural” with moral purity)