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# SOLKA-FLOC REDUCES CALORIES CREATIVELY

Reducing calories while maintaining product integrity can be difficult. Solka-Floc is the creative food ingredient that simplifies calorie reduction by replacing lost bulk and maintaining texture, structure and mouthfeel. It has been used in low-calorie ice pops, fudge pops and salad dressings to provide a smooth, creamy texture. In baked foods, Solka-Floc helps create low-calorie bread and cakes that are more moist, stay fresh longer and have increased fiber content. And it has helped improve texture and structure in low-calorie pancakes, apple pie and chocolate brownies. In each case, Solka-Floc’s unique features have been creatively employed to produce new, high-quality, low-calorie foods.

Solka-Floc reduces calories. Creatively.

SOLKA-FLOC
THE CREATIVE FOOD INGREDIENT

James River Corporation
Cellulose Floc Division / Two University Plaza / Hackensack, New Jersey 07601 / (201) 487-6400

[additional notes] 

GKB: Solka-Floc is powdered cellulose. What is “creative” about that? Currently used in a variety of food and non-food applications. In food, used as a bulking agent, a thickener, an anti-caking agent, opacifier, to improve cling, improved microwave properties, etc. 

https://www.foodingredientsonline.com/doc/powdered-cellulose-0001

Non-food applications include the making of plastics as filler. It is also used as substrate in batch fermentation, such as in the production of glucose, ethanol, and cellulase.

Ex: “Enhanced cellulase production using Solka Floc in a fed-batch fermentation” (1982). https://link.springer.com/article/10.1007/BF00131153

Hannah Yang:

Solka-Floc is positioned as a solution

• Replace lost bulk

• Maintain texture and structure

• Provide smooth, creamy mouthfeel

• Improve moisture retention

• Increase fiber content

Practical and functional

• focusing on performance rather than nutritional philosophy.

• Versitility of product: low-calorie breads, cakes, pancakes, apple pie, chocolate brownies

• emphasize creativity –> innovation

  enables manufacturers to diversify their product, market, and audiences