Notes

[alt text] 

Painted illustration of a young girl running a small lemonade stand made of wooden crates, with a hand-painted sign reading “LEMONADE 5¢” and “cookies 2¢.” She is smiling while pouring lemonade into a blue cup. A middle-aged man in business attire stands in front of the stand, holding his jacket and scratching the back of his head (unsure or amused). A briefcase is on the ground beside him. They are in a seemingly suburban neighborhood with white picket fences, green grass, and a blue sky with clouds.

[transcription] 

# SBI TEXTURAL AGENTS GEL, STABILIZE, THICKEN—AND LISTEN

Sanofi Bio Ingredients produces alginates, carrageenans, gelatins, pectins, and xanthan gums. Our line of textural agents is the most extensive you’ll find. But our most important agents are the ones you can talk to.

They’re our textural technicians—experts who really listen to your concerns, then work with their extensive knowledge of texturizers in our state-of-the-art applications facilities to find the perfect answer to your need.

Whether we provide a simple bench scale formulation or replicate your actual production line, our goal is to provide the best, most consistent, most cost-effective products and services available today.

To learn more, talk to the textural agents who listen. Call SBI. Toll free 1-800-558-2317.
In Wisconsin 1-800-242-4032.

Sanofi Bio Ingredients
Food Texture Division

[additional notes] 

GKB: missing page number?

Expresses substitutability, but not of one ingredient with another. Opens up the possibility of using their processing aids to replace production process: “…or replicate your actual production line.”

Hannah Yang:

Interesting that Sanofi featured non-UPF homemade lemonade for an UPF ad. 

• The scene appears warm and nostalgic (friendly smile, hand-painted sign, charming Americana imagery) – the ideal life

• using child to appear more trustworthy/safe 

• neighborhood and attire implies middle to upperclass (such activities only associated with privileged individuals) 

  I am confused as to how the illustration connects to the company and ad.