Notes

[alt text]

A photograph of a white woman in a white lab coat pours liquid from one tall beaker into another with a world map behind her. An array of canned goods, produce, beverages, and jars displayed below. 

[transcription] 

# Quality Acidulants Have A New Name

With the combination of the Acidulants business of Miles Inc. and Haarmann & Reimer, you are assured of a continuing supply of quality products worldwide.

Our dedication to quality stretches far into the future. We are investing in research and development that will keep us on the leading edge of technology in the coming decades. Our goal is to provide you with quality ingredients to meet your changing needs and to service the growing global demands of the industry.

Now, more than ever, we’re dedicated to quality products and service.

Building On The Best In The Food And Beverage Industry

H&R
Haarmann & Reimer Corp., Food Ingredients Division, P.O. Box 932, Elkhart, IN 46515-0932
Orders: 1-800-348-7414, International Telex No.: 405-045, TWX: 810-294-2245

[additional notes]

GKB: Ad signifies a merger —

“In 1990, Bayer merged its acidulants business, operating through the Bayer subsidiary, Miles Laboratories, into

Haarmann & Reimer. This brought the citric acid facilities in Elkhart, IN and Dayton, OH along with the malic and fumaric acids facilities in Duluth, MN into H&R Corp. In addition, the company's citric acid plants in Mexico, Columbia and Brazil became part of the H&R Group. In 1991, H&R acquired Sturge's United Kingdom citric acid facility.”

A Short History of the Flavor Industry.

https://flavorchemists.com/wp-content/uploads/2020/07/earlmerwin_flavor_history-1.pdf

Hannah Yang:

Scientific credibility 

• woman not in proper PPE (hair down, no gloves, no goggles, make up done, nails done) 

• can easily tell this is NOT a lab setting 

World map

• global supply chain 

Narrative: Supplier stability 

• Corporate merge -> stability + capability + product security

• Scientific imagery -> research-backed + credible + technical + trustworthy