Notes

[alt text]

A large teal-colored headline next to a simple black-and-white drawing of an array of beverage bottles and glasses.

[transcription]

# PREMIUM SECOND-GENERATION GUMS ARE NOW COST COMPETITIVE WITH MODIFIED STARCH

When shortages of gum arabic forced companies to turn to chemically-modified starches, we went to work and spent years and millions of dollars to assure our customers of a dependable supply of natural gums at a fair price.

That’s why we offer the following gums and specialty products, most of which are now cost competitive with modified starch:

▪ For Emulsions, Encapsulations, Suspensions—Spraygum and Emulgum
▪ For Sugarless Gels—Fructogel
▪ For Protective Films and Barriers—Sealgum

Call or write for our product catalog or an appropriate sample.

COLLOIDES NATURELS INC
Second Generation Acacia
1170 Route 22, Bridgewater, NJ 08807
(201) 707-9400, Telex: 833-725, Fax: (201) 707-9405

In France: IRANEX COLLOIDES NATURELS
In Mexico: GOMAS NATURALES S.A., DE C.V.

[additional notes]

GKB: The history of natural gums v. modified starch seems like it would be interesting—interactions between supply chains, desirable material properties, and science. 

Spraygum and Emulgum are made of acacia gum. Question: What makes these gums “second-generation?” 

Hannah Yang:

Responds directly to fear of price raises for gum additives  

Emphasize on the cost competitions 

• more manufaturers are switching to starch during this time due to the gum stortage 

Narrative: 

You don’t need cheap synthetic starch substitutes, we’ve made gums affordable again -> buy us not them.