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Large grey head outline with mixed colored arrows going all directions within. 

[Transcription]

Perception is the Foundation of Reality

Ultimately, it is the consumers’ perception of a product that determines its success or failure. It doesn’t matter if the perception is consistent with development plans, lab analysis, advertising claims or historical perspective. However good a product may be, it is only as good as the consumer thinks it is.

For thirty years, Peryam & Kroll has been designing and conducting research to provide clients with insight to consumer perceptions. This is the reality on which reliable marketing decisions are made.

We invite you to visit Peryam & Kroll’s comprehensive sensory evaluation facilities, and to discuss the complete range of marketing and sensory research services from pre- and post-product development to national preferences and competitive usage studies.

Peryam & Kroll
MARKETING & SENSORY RESEARCH
6323 NORTH AVONDALE AVENUE
CHICAGO, ILLINOIS 60631
312/774-3100

[Notes] 

Highlights consumer’s participation in food manufaturing efforts -> market invests in research dedicated to studying perception and consumer reaction 

• Fear based appeal: Even if your product is good, you could still fail unless you understand consumer perception; therefore, we are essential for your success. 

• “For thirty years…” highlights expertise