Notes

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Morton logo surrounded by lower-sodium product logos that use the advertised lite salt

[Transcription] 

ARMOUR
Lower Salt — Bacon, Franks, and Luncheon Meats

Diet Fleischmann’s
Low Sodium Margarine

HATFIELD
Smoked Ham

SPAM®
25% Less Salt/Sodium
Luncheon Meat

mosey’s
Corned Beef
Low Sodium Corned Beef

Berks®
Berkshire Brand Glazed Ham
and Luncheon Meats

Dinner Bell
Smoked Ham
Lower Salt Bacon

Savannah Farms
Gourmet Cooked Ham

Publix
Luncheon Meats and Ham

Dubuque
Dubuque Royal Buffet
Low Salt Bacon
Smoked Ham

Deli Express
Lite Salt Microwave Popcorn

Buon Gusto
Italian Dry Salami

Hormel Black Label®
Ham and
Lower Salt Bacon

Dietz and Watson
Reduced Sodium Ham
Reduced Sodium Franks

MORTON LITE SALT®: WE’RE IN GOOD COMPANY.

All of these leading food processors have selected Morton Lite Salt® mixture for their low sodium products.

And for good reason. Morton Lite Salt mixture closely approximates the taste and characteristics of salt, but only has half the sodium. Our Industrial Group offers Morton Lite Salt mixture in a range of sodium reduction alternatives to help you reduce sodium levels, 30%–40%–50%.

During our many years in the Salt Industry, our technical service people have built a body of knowledge no one else can match. If you are considering reducing sodium in your products, call us.

We can assist with sodium and potassium analysis of reduced sodium prototypes, design appropriate taste panel evaluation, and suggest changes in formulation that best accommodate partial substitutions with potassium chloride.

Call (312) 807-2596. Or write Morton Salt, Morton International, Inc., Dept. FT1-90, 110 N. Wacker Dr., Chicago, IL 60606-1555.

[Note] 

Rare ad highlighting how ultra-processing can assist companies concerning nutritional aspects of their products

• coincides with the rising FAD diet trends during the 1990s 

• appear to food manufaturers through consumer perspective: positions itself as an essential ingredient for healthier, reformulated foods.

Social proof: Emphasize trustworthiness through highlighting the prevelance of the product in many well-established brands 

• “All major food brands trust us. You can too.”