Notes

[Notes] 

Publishing victory - FDA approval 

narrative: We always knew it was safe. Now the FDA confirms it.

• frames themselves as all knowing

• superior to FDA -> trustworthy 

  emphasizing that menhaden oil should no longer be ostricized from market because of safety concerns 

• extremely simplistic imagery concentrates audience on product’s scientific credibility 

Advertised for “costing less than many other oils” 

• Menhaden fish oil avg cost in 2026: $35-$100+ per gallon for bulk 

• Soybean oil avg cost in 2026: $13-$18 per gallon for bulk

[Alt Text]

Image of a laboratory Erlenmeyer flask filled with amber-colored fish oil against gradient gray background.

[Transcription] 

Menhaden fish oil gains FDA approval for food use.

The U.S. Food and Drug Administration recently confirmed what we’ve believed all along… that menhaden fish oil is a safe, wholesome ingredient you can use with confidence to create perfect baked goods and other quality food products.

In affirming Generally Recognized as Safe (GRAS) status to hydrogenated menhaden oil (FHMO) and partially hydrogenated menhaden oil (PHMO), the FDA has made it possible for you to include these products in soft spreads and solid cooking fats used to make bread, pastries, cake, cookies, crackers, biscuits, imitation creams and emulsifiers.

These products have a pleasant flavor and odor comparable to other edible oils used in shortenings and foods. And they are economical, costing less than many other oils, including soybean oil.

Zapata Haynie Corporation is the leader in harvesting and processing menhaden to produce fish oil and protein. Our fish oil refinery, which is the only one of its kind in North America, will refine and bleach, winterize and deodorize a high-quality, homogeneous product to meet your specific needs.

We welcome users and processors of edible fats and oils to talk with us about our menhaden fish oil, and the many commercial opportunities it offers. Please give us a call.

Zapata Haynie Corporation
Director of Sales & Operations, Fish Oil Refinery
P.O. Box 175, Reedville, VA 22539
Tel.: 804/453-3830, Fax: 804/453-4722