Notes

[Alt Text] 

Food photography scene with dark background. A large red gelatin mold topped with whipped cream and mint, slices of cheese on a wooden board, and crackers with spread. A small image below of a magnified crystal flake of Alberger salt. 

[Transcription]

ALBERGER®
Natural Flake Salt Advantage #4

IT’S PURE

At 99.95% purity, Alberger Natural Flake Salt extends product shelf life.

99.95% purity protects flavor, stability and color.

Yes. Alberger® Natural Flake salts dissolve 9 times faster, blend 100% better, stick to snacks with visible tenacity. But our incredible purity is most important of all. It’s your assurance of perfect flavor, reliable color and maximum shelf-life without preservatives in everything you make. Try it free! Call (717) 587-5131, ext. 240.

AKZO SALT INC.
Clarks Summit, PA 18411 • (717) 587-5131
FAX (717) 586-6278

SEE US AT SNAXPO ’90 BOOTH 1106

[Notes] 

Hannah Yang

• close up photo of salt crystal structure to stress the “scientific’ research aspect of their food techonology 

• glamourizes salt through using vocabulary like “pure,” “perfect,” “maximum.” 

• specific numeric data (99.95%) indicates high percision technologyn -> reliability  

• Makes claims without comparison (9 times faster, blend 100% better)