Notes

[Alt Text] 

Giant gold balance scale. The left pan occupied by a group of workers (bakers, technicians, teachers, etc.) who contribute to production all smiling and the right has a single brown bag labeled “rice bran".” 

Supplemental image featuring bran-based food products. 

[Transcription] 

All Bran Is Not Created Equal

FibeRice® Really Measures Up
FibeRice® rice bran tips the scale in your favor with a commitment to quality, consistency and support. Farmers’ Rice Cooperative’s staff adds value to your rice bran purchases.

It all starts with our processing team. FibeRice® is stabilized within minutes of milling – assuring unmatched freshness.

Fresh and pure rice bran that does not require additives or preservatives. Quality assurance closely monitors every batch. This attention to detail guarantees that FibeRice® meets or exceeds industry standards. Our lab technicians and bakers are constantly working with customers on new applications. Four years of stabilization experience gives our team a wealth of data. Data that will help you gain your share of the bran market.

Customer service and sales are available to answer questions, track orders and provide marketing assistance. Their goal is to assure 100% customer satisfaction.

FibeRice® is more than a premium rice bran. Each bag comes with a commitment to quality, consistency and support.

Call us toll free at 1-800-326-2799 for solutions to your bran needs.

FRC Farmers’ Rice Cooperative
Farmers’ Rice Cooperative • 2525 Natomas Park Drive • P.O. Box 15223 • Sacramento, CA 95851-0223 • 1-800-326-2798

[Notes] 

The scale as a direct measure/symbolism of value

• impartial evaluation

• scientific measurement

• evoke empathy and shared human experience (buying the product is engaging in a relationship)

• “we have humans behind our production, not just factories.”

• gold coloring suggest high quality

Equating purness to superiority and priority (reaccuring 1990 narrative)

• “fresh and pure rice bran”

• “no additives or preservatives”

• “stabilized within minutes”