Got a flavor problem developing a new product, or a line extension of an existing project?

[alt text]
a glass jar of off-white powder lies spilled across an orange table beside its upright lid and a propped up book on knox ingredients technology (kit). the photograph takes up the full background of the advertisement, with the spilled powder serving as a backdrop for the black text describing all the products the company offers.

[transcription]

kit KNOX INGREDIENTS TECHNOLOGY

TECHNICAL LIBRARY
Got a flavor problem developing a new product, or a line extension of an existing product?  We’ve got the technical resources and expertise to demonstrate the best possible use for our Hydrolysates, Natural Meat Flavors, Natural and Artifical Meat Flavors, Savory Enhancers, Autolyzed Yeast Products and our new Bifunctional Hydrolysate line of products. Call Collect - Kevin Laiks, Sales Manager (201) 823-8550
kit KNOX INGREDIENTS TECHNOLOGY a Division of Thomas J. Lipton, Inc. Four Pearl Court Allendale, New Jersey 07401

[additional notes]
(Marjan Stuckart)
why did so many advertisements at the time seem to lean towards this brownish-orange color scheme that is so unpopular or rarely seen in advertising today?
what is Knoc Ingredients Technology (KIT) trying to convey through the inclusion of a technical library book? is it meant to serve as a symbol of their company’s superior scientific research capabilities?