Here's the germ of a great idea.

[alt text]

a single kernal of corn sits centered on the upper-half of a white background. the text appears beneath it in simple, small black font with the title a slightly larger, boldened font underlined by a thin blue stripe and thicker orange stripe.

[transcription]
Here’s the germ of a great idea.
Move over, wheat germ. Quaker Toasted Corn Germ is here. And it’s one of the best, and best-tasting, new food ingredient ideas in years. Quaker technologists have a unique milling process that allows the germ to be re-moved intact from each kernal of corn. Nothing is added. Full fat is naturally stabilized, so you get superlong shelf life without refrigeration or special packaging. Quaker Toasted Corn Germ delivers a unique combination of dietary fiber and excellent flavor. It’s a valuable source of B vitamins and minerals, quality protein (more lysine than whole kernal corn), and may be second only to beef liver as a source of available iron. If you’d like to make something of it, such as specialty breads and muffins and cookies, or granola-type products, or a ready-to-eat cereal, or snacks, crackers, spreads or confections, stuffings, toppings, casserole or trail mix, or anything else your imagination can create, which even includes repacking it just as is, contact: The Quaker Oats Company, Industrial Cereals Department, Merchandise Mart Plaza, Chicago, Ill. 60654. Or phone (312) 222-7108
QUAKER

[additional notes]
(Marjan Stuckart)
at first glance, the simplistic advertising with a single corn kernel stands out in comparison to some of the other advertisements and is thus highly effective. what was the reasoning behind underlining the title in a thin line of blue and thicker line of orange? is that somehow a nod to the Quaker Oats Company?