Morton Lite Salt: We're In Good Company.
[alt text]
the logo of the Morton Salt girl in blue sits in the center of a ring of logos of companies that utilize Morton Lite Salt mixture on a white background. under each company logo is a brief description of which low sodium products (primarily meats) they offer.
[transcription]
MORTON LITE SALT: WE’RE IN GOOD COMPANY.
All of these leading food processors have selected Morton Lite Salt mixture for their low sodium products. And for good reason. Morton Lite Salt micture closely approximates the taste and characteristics of salt, but only has half the sodium. Our Industrial Group offers Morton Lite Salt mixture in a range of sodium reduction alternatives to help you reduce sodium levels, 30%-40%-50%. During our many years in the Salt Industry, our technical service people have built a body of knowledge no one else can match. If you are considering reducing sodium in your products, call us. We can assist with sodium and potassium analysis of reduced sodium prototypes, design appropriate test panel evaluation, and suggest changes in formulation that best accommodate partial substititions with potassium chloride. Call (312) 807-2596. Or write Morton Salt, Morton International, Inc., Dept. FT 7-90, 110 N. Wacker Dr., Chicago, IL 60606-1555.
ARMOUR: Lower Salt - Bacon, Franks, and Luncheon Meats
Diet Fleischmann’s MADE FROM 100% corn of Low Sodium Margarine
SPAM: 25% Less Salt/Sodium Luncheon Meat
mosey’s Corned Beef: Low Sodium Corned Beef
Dinner Bell: Smoked Ham, Lower Salt Bacon
Dubuque: Dubuque Royal Buffet, Low Salt Bacon, Smoked Ham
Buon Gusto (SINCE 1926): Italian Dry Salami
Hormel Black Label: Ham and Lower Salt Bacon
DIETZ and WATSON: Reduced Sodium Ham, Reduced Sodium Franks
Deli Express: Lite Salt Microwave Popcorn
Publix: Luncheon Meats and Ham
Sugannah Farms: Gourmet Cooked Ham
Berks: Berkshire Brand Glazed Ham and Luncheon Meats
HATFIELD: Smoked Ham
Morton Salt 1990 Morton Salt, Morton International, Inc.
For information circle 109
[additional notes]
(Marjan Stuckart)
the implementation of fourteen notable brands already using Morton Lite Salt is a highly effective way to advertise its reliability and quality to future consumers. in particular, Public and Spam stand out as two companies that remain reputable to this day in addition to Morton Salt itself.
- Ad Title
- Morton Lite Salt: We're In Good Company.
- Creator
- Morton Salt
- Date
- 1990-07
- Type
- trade ad
- Periodical
- Food Technology
- Volume
- 44
- Issue
- 7
- Page(s)
- 79
