Novo enzymes help sweeten the starch industry.
[alt text]
top: photograph of wheat and corn plants against a solid black surface. the illustration takes up the majority of the page, and is segmented through white lines into a grid of nine sections, the bottom-middle of which has been replaced with the title of the advertisement against the same solid black background.
[transcription]
Novo enzymes help sweeten the starch industry.
Novo enzymes can help produce tailormade syrups for the food industry. Our enzymes offer you greater reliability and flexibility in producing the types of syrups your customers demand for soft drinks, canning, baking, ice cream, brewing and wine making. Talk to the leader about the five different enzyes we offer the starch industry. Call Novo now.
NOVO Worldwide leader in the field of industrial enzymology.
Novo Laboratories Incorporated, 59 Danbury Road, Wilton, Conn. 06897. (203) 762-2401
A subsidiary of Novo Industri A/S, Denmark.
[additional notes]
(Marjan Stuckart)
the photograph of wheat and corn products is very warm in hue and has an almost art-like, renaissance-esque quality in its framing and color editing, making it appealing to the advertisement’s viewers.
the advertisement lists five different enzymes but does not detail their names or functions, instead encouraging its audience to reach out directly with questions which is an interesting approach. had novo already established a large enough name for itself at this time to utilize this strategy?
- Ad Title
- Novo enzymes help sweeten the starch industry.
- Creator
- Novo
- Date
- 1982-09
- Type
- trade ad
- Periodical
- Food Technology
- Volume
- 36
- Issue
- 9
- Page(s)
- 34

