Our experts see this as a perfect tomato.

[alt text]
top: photograph of a droplet of tomato oil dripping from the top of the page against a solid black background. the photograph takes up the majority of the page and the shiny droplet against a matte dark backdrop gives the advertisement a modern and technological quality.

[transcription]
Our experts see this as a perfect tomato.
Nobody’s trying to fool you. What you see is a drop of tomato oil. But to our experts, it’s a perfect tomato. You see, our experts are blind. They test our tomato oils with highly attuned senses of taste and smell. Four men and two women chosen for their handicap, not in spite of it. Noses that can sniff out tiny odor variations. Tastebuds able to discern minute flavor differences. Heightened sensory powers that make Glidden Organics synthesized tomato oil, in vine ripened, green, or cooked tomato flavors, the best you can buy. In fact, our tomato oils are even better than Mother Nature’s tomatoes, with her insecticidal residues. And Mother Nature can’t match the consistent high quality, uniformity, and availability of our tomato oils. All the rich, full-bodied flavor of a tomato is yours without its bulk. For a sample, write Julia Morris at Glidden Organics, P.O. Box 389, Jacksonville FL 32201. Then you’ll see, smell, and taste a perfect tomato oil.
Glidden Organics PRODUCTS GROUP

[additional notes]
(Marjan Stuckart)
the fact that this advertisement openly admits to hiring blind experts specifically for their sense of smell, and refers to them as handicapped, is astonishing.

the reference to normal tomatoes as “Mother Nature’s tomatoes” also may strike modern-day audiences and consumers as an odd choice of language and wording.

opening with the phrase “Nobody’s trying to fool you” additionally immediately sets up viewers of the advertisement to feel distrustful towards it.