Quality Acidulants Have A New Name

[alt text]
picture of a Caucasian female scientist standing in front of a colored map of the world in a white lab coat and striped button-up shirt, pouring a clear liquid from a vial into a glass. in front of the woman there arecanned foods (pinneaple, peas, peaches, olives, tomatoes, and corn), fresh foods (carrots, sugar peas, apples, strawberries, oranges, and grapes), candies (of assorted shapes, colors, and sizes), beverages (soda, wine, orange huice, and milkshakes) and ice-cream appearing on a white background.

[transcription]
MILES

Quality Acidulants Have A New Name
With the combination of the Acidulants business of Miles Inc. and Haarmann & Reimer, you are assured of a continuing supply of quality products worldwide. Our dedication to quality stretches far into the future. We are investing in research and development that will keep us on the leading edge of technology in the coming decades. Our goal is to provide you with quality ingredients to meet your changing needs and to service the growing global demands of the industry. Now, more than ever, we’re dedicated to quality products and service. Building On The Best In The Food And Beverage Industry
H&R
Haarmann & Reimer Corp., Food Ingredients Division, P.O. Box 932, Elkhart, IN 46515-0932
Orders: 1-800-348-7414, International Telex No.: 405-045, TWX: 810-294-2245
1990 H&R Corp. Ad #-1120 1/90
Miles is a registered trademark of Miles Inc.

[additional notes]
(Marjan Stuckart)
what is the significance of using a female model as opposed to a male one in the advertisement? is it meant to make the company seem friendlier or more approachable? did it work?