Quick. What new gum product is more readily dispersible, has better suspension, more efficiency, causes less dusting, and produces a more transparent solution? Time's up.

[alt text]
top: a middle-aged Caucasian man in a white lab coat with a gold wedding ring, aviator-style glasses, and a mustache sits with his head resting against his hand and a confused, concerned look on his face as he stares off into the distance. he appears against a grey background fading to black towards the top of the page.

[transcription]

Quick. What new gum product is more readily dispersible, has better suspension, more efficiency, causes less dusting, and produces a more transparent solution? Time’s up.
In one quick answer - KELTROL RD (readily dispersible) zanthan gum. It’s a breakthrough in hydrocolloid technology. Contact your nearest Kelco office for a free sample.
Kelco Division of Merck & Co., Inc., Chicago, IL (800) 537-4996, Clark, NJ (800) 535-4141
KELTROL is a registered trademark of Merck & Co., Inc. (Rahway, NJ, U.S.A.)
Copyright 1990 by Merck & Co., Inc. All Rights Reserved
KELTROL RD THE NEXT GENERATION
For information circle 162

[additional notes]
(Marjan Stuckart)
the inclusion of the man’s wedding ring is especially interesting. including it could help make him more reputable, trustworthy, and family-oriented seeming to advertisement viewers. in turn, that reputation might help make consumers more inclined to trust Keltrol RD itself.