Sweet Shelf-Life

[alt text]
a hyper-realistic illustration of a green-and-blue hummingbird in flight lies on a white background above the bold central advertisement title’s black font.

[transcription]
SWEET SHELF-LIFE

Sunette can protect your product’s reputation for years to come. If your product develops an “off” taste after being too long on the shelf, the customer won’t blame your sweetener. He’ll blame your product. Sunette solves this problem in advance by offering extended shelf-life. Don’t short-change your product with a sweetener that doesn’t measure up to the Sunette standard of sweetening. Call 1-800-344-5807 today.
Sunette Brand Sweetener
The new measure of sweetness.

Sunette is a business unit of Hoechst Celanese Corporation, Somerville. NI
For information circle 102

[additional notes]
(Marjan Stuckart)
the use of hummingbird imagery is particularly clever for this brand. hummingbirds are known for their long beaks which extend into flowers to reach sweet nectar. hence, their usage in a sweetener brand’s marketing strategy is subtle yet effective.