The Bicarbonate Experts make the difference

[alt text]
top: three sugar cookies using sodium bicarbonate, potassium bicarbonate, and ammonium bicarbonate respectively are compared to one another on a black background with a white grid pattern.
bottom: assorted baked goods including a chocolate slice of cake with vanilla frosting, cereal, muffins, a stack of pancakes, biscuits, sandwich and chocolate chip cookies, bagels, donuts, crackers, and banana bread are photographed atop a red surface on a white background.

[transcription]
The Bicarbonate Experts Make the difference
Sodium Bicarbonate
Potassium Bicarbonate
Ammonium Bicarbonate
The texture and appearance of these sugar cookies have been altered solely by changing the leavening base.
with a choice of bicarbonate leavening agents

Sodium bicarbonate, ammonium bicarbonate and potassium bicarbonate allow you to vary the texture and appearance of baked goods with a simple change of the leavening base used in your recipe.
expert technical assistance

We offer you more, and we help you make the most of it. On-going research and development activities and Church & Dwight technical representatives support our products and the efforts of our customers with assistance that’s just a phone call away.
144 years of baking experience
The ARM & HAMMER brand has meant the very best in quality and service for five generations. No matter how demanding your bicarbonate requirements, we’ll meet them first time, every time. From purchase through production, The Bicarbonate Experts can make the difference for you. For more information about ARM & HAMMER products, technical assistance or service, call the experts at Church & Dwight Co., Inc. today.
ARM & HAMMER
Church & Dwight Co., Inc. Chemicals Division 469 North Harrison Street P.O. Box CN5297 Princeton, NJ 08543-5297 800-221-0453 (outside NJ) 609-683-5900 (NJ only)
1990 Church & Dwight Co., Inc.
For information circle 225

[additional notes]
(Marjan Stuckart)
rather than suggesting a solution to a problem, this advertisement is interesting because it presents its audience with three potential bicarbonate enhancements for their baked goods, each serving a different purpose but none inherently better than the others. additionally, it is fascinating that they not only offer these three products, but also to help assist companies with figuring out which of the three bicarbonate options is best for them.