Vitacel...The better way to "liten" your load

[alt text]
a colorized cartoon of a milkshake, loaf of white bread, and slice of chocolate cake with vanilla frosting tied to green, blue, and red balloons being carried towards the upper-right corner of the page by the wind. by lifting up the typically calorie-dense, “unhealthy,” foods, the balloons serve as a visual representation of the caloric reduction of the products through the utilization of vitacel dietary fiber.

[transcription]
VITACEL… The better way to “liten” your load

LEAN HEALTHY FOODS Consumers demand it and you need it to compete in today’s market place. With the addition of VITACEL, you are reducing calories and at the same time, increasing moisture and fiber content. VITACEL is the answer. VITACEL is the clean, pure and versatile dietary fiber with sensory appeal which will allow you to reduce calories while maintaining your product quality. VITACEL is colorless, flavorless and calorie free, so your breads, brownies, muffins, cakes and cookies stay moist, light and wholesome. Reed Corporation’s staff can work with you and your technicians to discover the many applications VITACEL has to offer in “litening” the load of your product line.
reed corporation 233 West Parkway Pompton Plains, NJ 07444 Telephone: (201) 831-0636 Fax: (201) 831-0791
Circle 20 or see FE MASTER

[additional notes]
(Marjan Stuckart)
the metaphorical imagery of the balloons in the advertisement is fascinating and very clever. how and why was the green, blue, and red color scheme chosen? in what way do advertisements like this villify sugars, fats, and carbohydrates found in foods like milkshakes, cakes, and breads?