Clearjel Trashcan

[alt text]

Black and white photo of a slice of cherry pie being scrapped into a trash can.

[transcription]

# You can get lower-priced substitutes for Clearjel. This pie was made with one.

# And it never got eaten. Why? Truly discriminating customers somehow sense the difference between the finest fruit pies, and those baked with lower-priced substitutes for Clearjel. Your most discriminating customers don't price-shop. They shop for full-flavored goods that look as splendid as they taste. When was the last time you got something for nothing? When did you ever get less than excel-lence from Clearjel?

[additional notes]

The image shows the manufactur the potential risk of going with a cheaper brand of starch.

(Francesca Carmaz)