Now..Potassium Sorbate

[Alt text]: Black and white photograph of a spread of various foods on a table.

Transctiption: the water-soluble mold inhibitor you’ve been asking for! Fruit juice and cocktails…vegetable juices…pastries and cakes…cider…salads…syups and flavored sauces–these are just a few of the food products you can easily and profitably protect from spoilage with SENTRY potassium sorbate. Potassium sorbate is 58 per cent soluble in water at room temperature! Soluble, too, in alcohol, brine, and sucrose solutions. So, no costly mixing equitment is needed to put Potassium Sorbate’s mold resistance in your product. 

Potassium sorbate is the new companion to Sorbie, Carbide’s food grade sorbic acid. At the recommended effective concentrations, both are effective concentrations, both are safe (they are digested like butter fat) and neither affect taste, aroma, or appearance in most foods. Of course, as with any new ingredient, you should test them in your own products. 

SENTRY Sorbic and Potassium Sorbate are available now in commercial wuanitieis. Evalute them both in your products today. Get information and SAMPLES from the technical represenative in your nearest Carbide office. Or write dept B, uNion carbide chemicals company, division of union carbide corporation