PROTEX®20-S Stabilized Rice Bran

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On a yellow background, there is a photo of brown bread, brown grains on the table, and a brown powder like substance in a bowl. There is also an image of wheat on the page. 

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PROTEX®20-S

Stabilized Rice Bran

Fiber • Flavor • Economy

Rapid development of new applications for rice bran is being fueled by recent USDA studies which show that stabilized rice bran can be more effective than oat bran in reducing serum cholesterol. As an acknowledged world leader in the rice industry, Riviana has spearheaded the

development of rice bran. In 1965, Riviana was the first to offer a food grade rice bran. In 1983, using extrusion

technology, Riviana began producing Protex 20-5, a nutritious, high-fiber Stabilized Rice Bran.

Why trust anything less for your rice bran requirements. Look to Riviana Foods - The Rice Bran Experts.

Riviana Foods Inc., Industrial Sales Dept.

P.O. Box 2636-B1, Houston, TX 77252

713/525-9570 or 713/525-9571

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This ad focuses on the health benefits of their rice bran, particularly in reducing serum cholesterol and being high in fiber.