One of Stange's great pretenders

[alt text]

Two large wedges of yellow cheese cut into triangular shapes, accompanied by the label “CHEESE EXTENDER.”

[transcription]

# One of Stange's great pretenders

## can replace up to 2/3 of the cheese solids in your food products. 

Does your product depend on dehydrate cheese solids? Stange’s Great Pretenders for cheese flavored foods–the new cheese extenders, enhancers and flavors–are designed to replace a portion of the costly cheese solids that are difficult to obtain today. These pretenders will maintain quality by fortifying the flavor of cheese solids and hold production cost by reducing the among of cheese solids needed. All of the cheese pretenders provide savings of from 20% to 40% of present cheese ingredient costs.

Stange’s cheese extenders and enhancers and oil soluble liquid flavors are excellent for use in hot or cold applications such as sauces, bakery goods and dips. Cheddar, Swiss, Blue, Parmesan and Romano flavors are available. 

Let us show you how our Great Pretenders for cheese flavored foods can benefit your products and product cost, and be sure to inquire about our other Great Pretenders–egg and tomato extenders. 

For any formulation or processing problem, remember Stange–your single source for total food product development. 

[additional notes]

The ad suggests that using imitations of foods helps reduce costs. This can also be seen in meat alternative ads as well. 

- Sarah Giovennella