How to Identify the fabulous taste of Soy Oil.
[alt text]
Glass containers of oil surrounded by assorted foods, including bread, butter, french fries, onion rings, and vegetables, with paperwork laid out in front.
[transcription]
# How to identify the fabulous taste of Soy Oil.
What’s so fabulous is that it hardly tastes at all.
Soy Oil has the taste and texture that actually tested out “lighter” with a panel of homemakers.*
So when you go with Soy Oil, the quality of your product comes through clean and clear. Consistently.
* For more details on that test, write to the address below.
# America’s Soy Oil.
# Part of so much good food.
# For good reason.
[additional notes]
The advertisement displays values of “invisibility.” Therefore, soy oil is able to serve as a neutral and versatile oil.
“Clean and clear” refers to the appearance of food products, rather than ingredients.
- Sarah Giovennella
- Ad Title
- How to Identify the fabulous taste of Soy Oil.
- Creator
- American Soybean Association
- Date
- 1980-05
- Type
- trade ad
- Periodical
- Food Technology
- Volume
- 34
- Issue
- 5
- Page(s)
- 135
- Tag
- 2026-spring
