The possibilities are infinite

[alt text]

A black and white image of three mirrors in the middle of the page reflecting different shapes that have the name ‘SORBITOL’ on it. The shapes include a rectangle, sphere, cone, triangle, and square. The mirrors show the different angles of the reflections of these shapes. The shapes are white and the lettering for ‘SORBITOL’ is black. On the top of the page is the brand name ‘LONZA.' 

[transcription]

#The possibilities are infinite

If you haven’t looked at sorbitol, you’re probably missing a great deal. 

Lonza sorbital is widely used as a humectant. 

But is also as extraordinary application in a variety of other ways- as a sweetener, a stabilizer, conditioner, bodying agent, emollient, modifier of texture, taste and mouth feel. 

Since Lonza sorbitol 70%, USP, is a natural product, derived from dextrose and hydrogen, it can be used without question in all types of foods and pharmaceuticals, as well as cosmetics and many other applications. 

A basic manufacturer of sorbitol, Lonza has developed an exceptionally qualified technical service to assist in its application.

Call or write today for working samples, complete data and technical assitance-there is no obligation. 

##Lonza sorbitol, the natural solution.

[additional notes]

• I like the way in which the image mirrors this them of understanding the multiple ‘angles’ or ‘features’ in which sorbitol can be used by including its reflections in all possible shapes 

  What is a humectant?

• ‘a substance used to create a barrier on the surface of dry skin or hair to lock in mositure’

• ‘they can come in three forms unchanged, naturally derived, or synthetic’

• retain the moisture of food as well

• keeping a stable freshness that is not only seen in personal care products but food products as well

• ensuring that the texture of food is not lost 

  This product can be used in hair products as well as food products (multiple uses)

• How does sorbitol contribute to mouthfeel and what are the implications of such? keeps the food moist and the texture intact, desirable consistency in the foods

• commercially manufactured: industry has control on its uses 

• ‘can cause bloating and diarrhea’

• ‘can result in gastrointestinal complexities such as bloating, cramping and other abdominal discomforts’

• Why is Lonza sorbitol a natural product? Is is truly natural?

• it is natural due to its hydrogen in corelation to being manufactured with glucose 

• although there is naturalness in where it is found, this sorbitol is still processed with glucose

• the ingredients still go through manufacturing despite its claims in this ad and its ‘derivative’ 

• therefore, the term natural is ambiguous and overly-exagggerated 

• the word ‘infinite’ shows that the potentials of this product is limitless which is an important characteristic for the mass production of the industy

• being able to attain higher profits with the freedom of sorbitol 

• this product is not bound to any particular use

Themes: 

• limitless potential of the product 

• multi-faceted

• false identification

[Karlene Rodriguez]