LANTROL

[alt text]

LANTROL is placed in large white letters against a glowing amber background covered in water droplets and condensation.

[transcription]

*Time-tested Lantrol® lanolin oil* is the moisturizer that’s unsurpassed for purity.

For more than a quarter of a century, Lantrol has been the preferred lanolin oil for personal care products the world over. No imitation can equal it for purity and documented safety. A completely fat-soluble, liquid fraction of U.S.P. lanolin, Lantrol makes cosmetics and pharmaceuticals that excel.

Superior emolliency, moisturizing and substantivity.
Lantrol is an outstanding moisturizing agent for skin hydration and moisture retention. It penetrates, lubricates, and is substantive to skin and hair; smooths and softens, provides excellent drug release and penetration, and reduces eye stinging and irritation.

Consistent quality. Consistent availability.
Emery, one of the nation’s largest users of wool grease, assures you of on-time delivery of Lantrol, consistent in batch-to-batch quality. It’s an exceptional product you’ll want to judge for yourself. Use the coupon for an evaluation sample and technical bulletin.

A complete line of cosmetic and pharmaceuticals esters, lanolin and lanolin derivatives, quaternaries, and sulfosuccinates.

*CTFA adopted name

Personal Care Products Group
Emery Industries, Inc.
Linden, New Jersey 07036

[additional notes] - Violet Webber

This ad is interesting because the product name is placed in such a way that implies it should speak for itself. The font is sassy. I think the condensation background is supposed to imply the moisturizing and hydrating ability of the lanolin oil. The color scheme gives the impression of skin with the Lantrol sitting on top.