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A softly illuminated naked white woman faces the camera with her arms wrapped around herself. Product descriptions are placed around and over her figure.
[transcription]
Solulan® alkoxylated lanolin derivatives in conditioners, shampoos, cold waves, and hair dyes for soft lustrous hair.
Amerlate® lanolin fatty acids for water resistance, adhesion, and gloss in eye makeup.
Amerlate® isopropyl lanolates for rich creamy texture, good pigment dispersion and outstanding payoff in lipsticks.
Amerchol L-101® multisterol extract for emolliency and high stabilizing performance in all types of emulsions, even in antiperspirants.
Amerscreen® P u.v. absorber for protecting sensitive facial areas while permitting tanning.
Glucam® P-20 fragrance fixative for distortion-free lasting power in colognes, toilet waters and afterbath splashes. Also contributes emollience and humectancy.
*The Anatomy Of Elegance
If elegance is what you're after, Amerchol has two ways to help.
One is a broad, versatile line of high-purity lanolin derivatives and chemical specialties.
The other is a technical service staff with exceptional experience.
To find out what happens when you put the two together, call (201) 287-1600.
Amerchol Corporation, a Unit of CPC International Inc., P.O. Box 351, Talmadge Road, Edison, New Jersey 08817
Amerchol
The elegance engineers
[additional notes] - Violet Webber
The placement of the products is clever as they each correlate with their application area. The woman’s body functions as a diagram, visually demonstrating the variety of Amerchol’s product line.
Rather than emphasizing the chemistry directly, the ad focuses on appearance and sensory qualities such as softness and texture.
The dramatic lighting and partially silhouetted figure create a luxurious and intimate atmosphere, aligning cosmetic ingredients with ideals of beauty and sophistication.
The ad’s slogan “The Anatomy Of Elegance” reframes the chemical ingredients as the building blocks of elegance, linking technical formulation with aesthetic outcomes.
