[alt text]
An illustration of a lush tropical rainforest is filled with oversized green leaves covered in water droplets. A brightly colored bird flies above the foliage.
[transcription]
ARLAMOL® E emollient/solvent—gives the skin a smooth, moist feel without making it oily.
ARLATONE® T spreading agent of exceptionally high efficiency—especially for emollient bath oil ingredients.
ATLAS® G-1441 lanolin derivative—provides an easy way of adding emolliency.
ARLACEL® 165 general purpose emulsifier—for emulsifying a wide range of emollients.
SORBO® Sorbitol Solution, USP—at high concentrations provides an emollient effect on the skin.
With emollient aids like these, who needs a rain forest? Call Dick Abbott at (302) 575-3521, or write him at ICI Americas Inc., Wilmington, DE 19897, for help in getting the moisturizing effect you want.
ICI Americas Inc.
[additional notes] - Violet Webber
The rainforest imagery symbolizes moisture, hydration, and natural abundance, which contrasts the industrial cosmetic ingredients being advertised.
The headline acknowledges this contrast, suggesting that exotic natural environments are unnecessary when chemical ingredients can provide the same moisturizing effects.
The water droplets reinforce the concept of emolliency, a substance's capacity to soften, soothe, and lubricate the skin or hair.
In this ad, nature serves as a visual representation of the desirable qualities of the product while the actual solution is scientifically engineered.
